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Compact Facts Study Cards : Marketing

Animated cards are not the actual size of the product. UPC: 781556370656
ISBN: 1-55637-065-2
Shipping Weight: 16 oz
Price: $9.95
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Cards Size 3 1/2" x 1 1/2"

Compact Facts - Business : Marketing This 60 card set teaches all the essential terms and concepts of an introductory marketing course at a leading undergraduate or graduate business school.

It provides standard definitions, and also illustrates proper usage of terms in quotes about marketing. The set can also be used as a guide to preparing a marketing plan. Alexander Hiam, Lecturer, Marketing Department, University of Massachusetts, Amherst